Hawaiʻi is famend for its vibrant cultural festivals that commemorate the wealthy heritage and traditions of the islands. Amongst these, the Festival of Aloha stand out as one of many premier annual occasions, providing residents and guests alike an immersive expertise into Hawaiian tradition. Originating in 1946 as “Aloha Week,” this yearly celebration has blossomed right into a month-long collection of occasions, honoring Hawaiʻi’s music, dance, and historical past. The Aloha Festivals are primarily held on Oʻahu, with most occasions concentrated there for logistical issues.

The Aloha Festivals Royal Court docket trip on a float within the 2016 Aloha Pageant Floral Parade from Ala Moana Seaside Park to Kapiolani Park. Photograph by Eugene Tanner Images.
Introduction to Pageant of Aloha
The Aloha Festivals are a vibrant celebration of Hawaiian tradition and heritage, providing a novel glimpse into the wealthy traditions and customs of the islands. This free occasion is open to the general public and options a big selection of actions. Whether or not you’re having fun with the rhythmic beats of stay music or exploring the intricate fantastic thing about conventional crafts, the Pageant of Aloha is the proper option to immerse your self within the spirit of aloha.
Aloha Festivals Overview
The Aloha Festivals is a vibrant celebration of the tradition of Hawai’i, held yearly within the Islands. This free occasion brings collectively the group to expertise the wealthy heritage and traditions of Hawaiʻi. Attendees can immerse themselves in a variety of actions, together with stay music, dance, and leisure. The competition can also function quite a lot of conventional crafts and scrumptious meals making it a must-visit for anybody seeking to embrace the spirit of aloha.
The Historical past Behind Aloha Festivals
Aloha Festivals is the most important Hawaiian cultural celebration in america. It started in 1946 as “Aloha Week,” began by a bunch of former Jaycees referred to as the Jaycees Outdated-timers of Hawaiʻi. Their aim was to create a public celebration to honor and protect Hawaiʻi’s distinctive cultural traditions. The occasion highlighted native music, dance, and historical past, and rapidly grew to become a beloved custom.
In 1991, Aloha Week was renamed to Aloha Festivals to mirror its rising reputation and statewide scope. Right this moment, hundreds of volunteers assist stage the festivals, that are attended by greater than 100,000 individuals yearly. Supported by group sponsors, donations, and the Hawaiʻi Tourism Authority, Aloha Festivals is a 501(c)(3) nonprofit group that continues to perpetuate Hawaiian tradition and foster group pleasure.
2025 Theme: Ko Kula Uka, Ko Kula Kai – These of the Upland, These of the Shore
Annually, Aloha Festivals selects a novel theme rooted in Hawaiian values and traditions. The 2025 theme, Ko Kula Uka, Ko Kula Kai, speaks to the deep connections between the upland and shoreline communities.
This ʻolelo no‘eau (Hawaiian proverb) teaches the significance of sharing and exchanging meals as a cornerstone of communal dwelling. In conventional instances, households within the uplands would deliver taro, poi, and different staple meals to the shore, the place kin would reciprocate with fish and seafood. Nobody ever arrived empty-handed—giving was merely a lifestyle.
Right this moment, the theme brings consideration to the guts of the house: the kitchen. It honors the farmers, fishermen, cooks, and on a regular basis cooks who nourish their communities. It additionally highlights organizations working to fight meals insecurity throughout the islands. Whether or not it’s grandma’s wonderful spam musubi or uncle’s kahlua pig, meals connects generations in a robust, flavorful means.

Photograph courtesy of Communications Pacific.
Oʻahu: The Coronary heart of the Aloha Festivals
Oʻahu serves because the central hub for the Aloha Festivals because it’s essentially the most central. They host quite a lot of signature occasions that encapsulate the essence of Hawaiian tradition.
Royal Court docket Investiture & Opening Ceremony
- Date: Saturday, September 6, 2025
- Time: 4:00 PM – 6:00 PM
- Location: Helumoa Gardens at The Royal Hawaiian, A Luxurious Assortment Resort, and The Royal Grove at Royal Hawaiian Middle
A spotlight of the Aloha Festivals is the Royal Court Investiture, a convention that dates again to the early days of the competition. It’s a stately ceremony that honors Hawaiʻi’s aliʻi (ruling chiefs) as this yr’s Aloha Festivals Royal Court docket will don regalia worn solely by aliʻi of the best rank. As representatives of Hawaiʻi’s previous, the Aloha Festivals Royal Court docket is a means for the competition to proceed its roots in a few of the most necessary traditions of Hawaiʻi. After the Investiture, the Opening Ceremony will kick off the festivals with hula and musical performances for a particular night within the coronary heart of Waikīkī.
71st Annual Waikīkī Ho‘olaule‘a
- Date: Saturday, September 20, 2025
- Time: 6:00 PM – 9:30 PM
- Location:Kalākaua Avenue
Expertise Hawaiʻi’s largest annual block social gathering on the Waikīkī Ho‘olaule‘a. Kalākaua Avenue transforms right into a bustling celebration that includes native meals distributors, artisan crafts, and a number of phases showcasing stay leisure. From conventional hula performances to up to date Hawaiian music, this occasion embodies the colourful spirit of aloha.
Ho’olaule’a Reveals and Leisure
The Aloha Festivals affords a various vary of leisure and reveals that captivate guests of all ages. Music and dance performances fill the air with the sounds and rhythms of the islands, whereas road events create a full of life and festive ambiance. The Waikīkī road will rework right into a treasure trove of distributors providing conventional crafts, corresponding to recent flower leis, carved bone necklaces, and kapa fabric. Moreover, the block social gathering can have reveals displaying traditional Hawaiian clothes and artwork, offering a deeper understanding of the wealthy cultural heritage of Hawaiʻi. There can be one thing for the entire household.
77th Annual Floral Parade
- Date: Saturday, September 27, 2025
- Time: 9:00 AM – 12:00 PM
- Route: From Ala Moana Park, alongside Kalākaua Avenue, to Kapi‘olani Park
The Floral Parade brings the Aloha Festivals to an official shut with a vibrant visible spectacle, showcasing floats adorned with Hawaiian flowers, paʻu horseback riders representing every island, and marching bands from throughout the state. This procession celebrates the pure magnificence and cultural variety of Hawaiʻi, making it a must-see occasion for all. You could find a seat close to one of many grand stands at Ala Moana Park, Prince Waikiki, Royal Hawaiian Middle, and Moana Surfrider. There can be a narration of the parade that will help you establish the procession members.
In the event you can’t make it, viewers at dwelling can catch the thrill of the annual floral parade by tuning into the official broadcast and livestream offered by KHON. Go to alohafestivals.com for extra data.

Photograph By Eugene Tanner Images.
Neighbor Islands: Celebrations Throughout the State
Hawaiʻi Island: A 12 months-Lengthy Celebration
Hawaiʻi Island holds an invite-only “Dwelling Treasures” award ceremony for kupuna throughout their Aloha Festivals. The Island additionally hosts a flag fishing event known as the Moananui Ocean Pageant. Go to the official web site to be taught extra events all year long.
Maui: Festivals of Aloha
Maui County, encompassing Maui, Molokaʻi, and Lānaʻi, hosts the Festivals of Aloha, a collection of occasions devoted to preserving and sharing Native Hawaiian tradition. These festivals function hula performances, music, and conventional ceremonies, offering an genuine cultural expertise.
What To Do After The Festivities
After the Aloha Festivals wrap up, Waikīkī affords loads of methods to maintain the celebration going. Stroll alongside Kalākaua Avenue, the place the vitality typically lingers with stay music at beachside bars, road performers, and festive shop shows. For a deeper dive into Hawaiian tradition, go to the Royal Hawaiian Middle free of charge hula reveals, lei-making workshops, or ukulele classes.
In the event you’re in some way nonetheless hungry, try a close-by meals court docket or seize a plate lunch at Rainbow Drive-In or deal with your self to a mai tai and beachfront sundown at Duke’s Waikīkī. Water lovers can cool off with a moonlight catamaran cruise or take a nighttime swim within the light Waikīkī surf.
On the lookout for one thing extra low-key? Catch a torch-lighting ceremony and hula present at Kūhiō Seaside Hula Mound, provided a number of nights per week. Or stroll all the way down to Waikīkī Aquarium or Kapi‘olani Park for a peaceable night underneath the celebrities. Whether or not you’re within the temper to maintain dancing or wind down with the sound of the waves, Waikīkī’s bought a post-festival vibe for everybody.
Ideas for Having fun with the Aloha Festivals
- Plan Forward: With occasions unfold all through September, it’s advisable to examine the official Aloha Festivals web site for the newest schedules and particulars. The location can be up to date because the date attracts nearer.
- Embrace the Tradition: Take part in cultural workshops, attempt native delicacies, and interact with the group to totally expertise the spirit of aloha.
- Respect Traditions: Bear in mind to strategy all occasions with respect and appreciation for Hawaiian customs and traditions.
- Instructional Choices: There could also be occasions going down on outer Islands in addition to on O’ahu the place you may attend lectures and storytelling classes about Hawaii, emphasizing the cultural significance of sharing information and traditions associated to the South Pacific islands.
Aloha for All
The Aloha Festivals are a novel and joyous celebration that showcases Hawaiian tradition in a vibrant and fascinating means. With its wealthy traditions, delectable meals, and full of life music, the festivals are a must-visit occasion for anybody all in favour of experiencing the true spirit of aloha. Whether or not you’re an area or a customer, the Aloha Festivals provide a beautiful alternative to create lasting recollections and deepen your appreciation for Hawaiian heritage. Embrace the aloha spirit and be part of within the festivities for an expertise you received’t quickly neglect.